Overview

The goal was not to reinvent Aperol’s identity, but to create additional lifestyle and product imagery that felt native to the brand. The focus was on scalability, consistency, and emotional continuity across touchpoints.

Creative Direction

The visual world was built around Aperol’s most recognizable elements: warm Mediterranean light, social beach culture, and the brand’s signature orange palette.

Scenes were designed to feel observational rather than staged. Cropped compositions, natural gestures, and sun-drenched environments reinforced the feeling of real summer moments instead of constructed advertising sets.

Every image was designed to sit comfortably alongside existing Aperol campaigns.

Lifestyle Imagery

The lifestyle series focused on connection and atmosphere.

Friends sharing drinks, relaxed beach rituals, and candid interactions formed the narrative core. The camera perspective stayed close to the action, often slightly imperfect, mimicking how real summer memories are experienced rather than how they are traditionally posed.

This approach allowed the campaign to feel expansive without repeating the same visual idea.

Product Presence

Product integration was handled with restraint.

Aperol bottles and Spritz glasses appeared naturally within scenes rather than as isolated hero objects. Label visibility, reflections, and liquid color were carefully controlled while preserving a sunlit, spontaneous feel.

The result was imagery suitable for both brand storytelling and conversion-focused placements.

Campaign Applications

The final visuals were designed to work across multiple formats:

• Social and paid media

• Website and landing pages

• Seasonal campaign extensions

• Editorial-style brand storytelling

Because all images were created within a single visual system, the campaign could scale without visual inconsistency.

Outcome

The result was a cohesive summer visual world that delivered lifestyle imagery, product moments, and campaign-ready assets from one unified direction.

This project demonstrates how brands can expand seasonal campaigns faster while maintaining a strong, recognizable visual identity and emotional tone.